Roles you can play
(Re)define your role in the industry!
Discover your role in shaping the future of digital commerce.
Media Promotion
Maecenas elementum sapien in metus placerat finibus.
Infographics Content
Maecenas elementum sapien in metus placerat finibus.
ONDC identifies 4 types of players – Buyer Network Participant, Seller Network Participant, Technology Service Provider and Gateway. In an unbundled network, there needs to be a seamless interaction between all participants to facilitate end-to-end e-commerce transactions. Each role is explained below.
Buyer Network Participant’s Role on ONDC
Connects buyers to the ONDC network via a buyer application and shoulders buyer-facing responsibilities such as customer support, ensuring a seamless shopping experience, and providing a single checkout experience across categories.
Find out if ONDC is active in your domain industry
Enable your customers to access products and services on the ONDC network.
- Any business with a strong customer base can join ONDC as a buyer network participant.
- This can be through your existing application, a white-labelled app, voice assistant, chatbot, or any interface which can integrate with the network, and fulfil the feature requirements mentioned below.
- Buyer network participants can also choose to partner with a technology provider to create a buyer-facing interface integrated with ONDC.
Buyer Network Participant’s Role on ONDC
Connects buyers to the ONDC network via a buyer application and shoulders buyer-facing responsibilities such as customer support, ensuring a seamless shopping experience, and providing a single checkout experience across categories.
Find out if ONDC is active in your domain industry
Enable your customers to access products and services on the ONDC network.
- Any business with a strong customer base can join ONDC as a buyer network participant.
- This can be through your existing application, a white-labelled app, voice assistant, chatbot, or any interface which can integrate with the network, and fulfil the feature requirements mentioned below.
- Buyer network participants can also choose to partner with a technology provider to create a buyer-facing interface integrated with ONDC.
Seller Network Participant’s Role on ONDC
A Seller Network Participant is responsible for connecting sellers to the ONDC network through a seller application. They are also responsible for digitizing the seller's catalogue and dispersing payments. Additionally, they must train sellers on best practices in e-commerce to ensure quality fulfilment and provide a positive buying experience for customers.
- A Marketplace Seller Node (MSN) does not produce or manufacture any inventory of its own. It acts as a marketplace to offer goods and services that are provided by sellers.
- Inventory Seller Node (ISN) is any application operated by a seller who produces or manufactures and sells its own inventory. It doesn’t include products/services by other sellers.
Gateway's Role on ONDC
Gateway's are essential components in an open-network ecosystem, serving as technology providers to ensure that all sellers in the ONDC Network can be discovered. They facilitate multicasting by forwarding search requests from buyer applications to all seller applications and vice versa, as specified in the ONDC Network Policies. The Gateway service enables manual searches by end consumers by providing relevant product/service information from ONDC's seller universe.
This lets you:
- Connect seamlessly
- Increase your reach & visibility
- Get relevant product/service information
Technology Service Provider
Technology Service Providers (TSPs) are crucial in offering a range of software applications either as standalone solutions or via cloud-based services. As an outsourced software provider, TSPs enable seamless business operations on the network, empowering players to participate in e-commerce without requiring in-house technology capabilities. TSPs also serve as drivers for achieving ONDC goals and attracting businesses of various sizes to join the network.
This lets you:
- Streamline your business operations
- Slash in-house tech hassles
- Scale & succeed effectively
